A Model for Sustainable Design?

Erwin Burth, Autodesk business development manager for clean technology, discusses the advantages of digital prototyping for realising advancements in the clean tech sector – and helping businesses bring creative visions to life in order to secure vital investment

Clean tech is a bold and burgeoning field. From alternative fuels, to energy efficiency, water treatment, transportation, innovators in the sector are seeking to transform our current infrastructure into one that addresses basic human needs – our need for light and heat, our need for water, our need for shelter, and so on – more intelligently, in a manner that conserves resources, reduces pollution and respects resource limits.

Technology has an important role to play in realising the radical new design needed to achieve these testing ambitions. For this reason, many clean tech companies are not just taking an existing technology and improving on it, but rather developing an entirely new type of technology altogether – a process which, by necessity, requires extensive trial and error.

Here digital prototyping can confer vital advantage – both in achieving faster iterations and achieving crucial cost savings. Using conceptual design, engineering, and manufacturing teams now have the ability to virtually explore a complete product before it is manufactured. In facilitating this, digital prototyping makes the whole product design and development process both streamlined and efficient.

Digital prototyping also reduces the inherent risk in the design process, helping to ensure that clean tech companies make their mistakes on the computer desktop – where the cost is low – and not in the factory or the marketplace. An engineer can try out many design iterations to test if a digital prototype works – at a much lower cost with fewer materials – and have confidence that the physical prototype will perform properly.

To date, digital prototyping has been used across a range of clean tech industries and for a vast spectrum of purposes. In the tidal sector, for example, one firm employed 3D mechanical design software to test the energy transmission mechanism in a device that utilised using oscillating horizontal hydrofoils in place of more traditional rotating blades. In this instance, placing the hydrofoils into a 3D model and running a simulation enabled the engineers to rapidly optimise the design.

Another company seeking to increase production and improve efficiency in its pilot ‘carbon negative’ cement plant used 3D software to digitally design and visualise the performance of the plant’s planned automated control systems under simulated real-world conditions – all before the systems were physically built and installed.

In the automotive sector, a firm developing a fuel-efficient, two-passenger hybrid vehicle built from widely available materials used digital prototyping to create realistic 3D renderings of the car, making them better able to pitch its idea to investors and show them a photorealistic depiction of what the car will look like – without the need to build a prototype.

In this way, as well as accelerating innovation and reducing costs, digital prototyping can, crucially, help clean tech companies to communicate their vision to potential prospects, strategic partners and investors – something which is critical to the success of most clean tech companies.

As the old adage goes, a picture is worth a thousand words – particularly when building and communicating something that has never been built before. While the concept of a ‘mobile biodiesel refinery’ would understandably be tough for any potential investor to comprehend – the idea becomes infinitely more digestible when brought to life with an animated 3D rendering of the refinery generated from a digital model.


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Tomorrow’s World: Evolving Clean Tech Innovation with Digital Prototyping

Erwin Burth, Autodesk business development manager for clean technology, discusses the advantages of digital prototyping in realising clean tech advancements.

Thanks to the significant investment that clean energy attracts, the global clean technology race has, in the last few years, continued to gain momentum. Even the unfolding European financial crisis and a slump in clean energy share prices on the world’s stock markets has not held back the continuing surge of finance for clean energy from venture capitalists.

According to Bloomberg New Energy Finance, wind and solar projects drove financial investment in clean energy to $45.4bn in the third quarter of 2011, a nine per cent rise on the previous quarter and a 16 per cent increase year-on-year. And in the UK too, the results of Ernst & Young’s most recent quarterly clean tech business confidence survey suggest that, despite some recent setbacks, the clean tech sector is also still gaining ground with optimism seeing a significant increase in recent months, thanks, in part, to gathering momentum around the Government’s Green Deal.

Aside from securing vital investment, the clean tech sector also faces a range of other complex challenges – not least the need to achieve sustained innovation. While significant advancements in clean technology are continuing to take place, the urgent major environmental challenges they seek to address such as climate change, landfill shortages, dwindling fossil fuels and water scarcity are steadily continuing to worsen, and subsequently require new alternatives in the battle to conserve finite resources.

Addressing these complex challenges is not easy and requires ground-breaking technologies and new business models. For this reason, many Fortune 1,000 companies put strong emphasis on collaborating with or acquiring smaller firms to tap into new ideas and new markets, as well as to support their own future business viability.

Strong innovation can play a major role in tackling the critical environmental issues that clean tech companies are concerned with, which are typically discovered thanks to new methodologies and completely new ways of thinking. In many cases, this can only be achieved through redesigning existing approaches and using holistic design techniques to create new ones, ultimately contributing to optimised performance and reduced costs.

Digital prototyping can, for today’s design engineers, play a crucial role in enabling the innovation process. The technique helps to make clean tech product development far more efficient, by allowing manufacturers to digitally design, visualise and simulate how the solutions will work under real-world conditions before they are built. In addition, this capability also supports several different types of innovation, which are particularly applicable to the clean tech sector.

One of the major enablers of innovative design is the rapid capture of creative concepts; the sooner and more easily ideas can be captured on screen, the better – even if dozens of iterations are needed after that. The fact that the digital approach allows for the exploration of a range of different concepts gives designers greater freedom to be creative in the knowledge that mistakes made with pixels and bits are much easier to rectify than mistakes made in the creation of physical prototypes, a feature which is particularly important in the clean tech arena.

Meanwhile, in the research and development process, the ability to pass designs to manufacturing in digital form means that they are also more likely to keep their original integrity resulting in better quality, reliable products.

Digital prototyping also enables early but well-informed decisions about appearance and form to be made at the concept stage, with the ability for the design team, colleagues and clients to weigh multiple alternatives. The right design is more likely to please end consumers, and therefore makes widespread adoption more likely.

In the domestic clean tech arena, for example, energy monitoring devices must be pleasing to consumers to be successful in the marketplace. Equally, the right design can make a product more easily understandable to an operator, with renewable power equipment that is simple and easy to operate helping to enhance safety and efficiency.

Proving that an idea will work and prove reliable well before the physical prototype stage is also a key advantage of digital prototyping technology. During the engineering stage, clean tech firms must test product stress and strengths, simulate mechanical movement and analyse the performance of multiple materials to make aesthetic ideas practical. Here, the latest technology enables engineers to perform these tests in hours or days rather than weeks.

Yet innovation is, of course, only of value if the end result is commercially viable. For this reason too, digital prototypes can prove extremely valuable in helping to market a product before it is actually made, with 3D images bringing ideas to life in brochures, websites and other marketing collateral, as well as to illustrate the concept at focus groups, one-to-one customer meetings and to potential future investors.

A further key benefit of digital prototyping is in helping companies to scale solutions and evaluate their impact as they are adapted, while a more practical aspect of innovation can be found in helping to protect intellectual property, as by using a ‘shrink-wrapped’ version in the design review process, data and other commercial information can be protected from third parties.

As the clean tech sector increasingly evolves to serves mainstream consumers, for those creating the new technologies, the focus should undoubtedly continue to be on achieving sustained innovation. In realising this objective, clean tech designers and engineers can benefit significantly from implementing cutting-edge design methodologies such as digital prototyping to capture ideas quickly as well as support fast and informed design decisions.

Getting Started With Digital Prototyping

The Autodesk Clean Tech Partner Program provides significant support for early-stage clean technology companies who are working to solve some of the world’s most pressing environmental challenges by providing them with design and engineering software worth up to 120,000 euros – and/or £100,000, for a nominal fee. Many are now using Autodesk software and digital prototyping functionality to achieve pioneering innovation.

The wide range of partners already signed up to the programme includes Pyrum Innovations, a start-up company based in France, which is working on a newly invented recycling process for used rubber from tyres, which would otherwise be burned, and UK-based Cleaner Air Solutions, a specialist in solar power that has been providing renewable energy systems to the domestic and commercial market since 2004.


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“Building a Greener Future: How Digital Prototyping Drives Clean Tech Innovation”

Erwin Burth, Autodesk business development manager for clean technology, discusses the benefits of digital prototyping in delivering clean tech advancements.

If the likely future growth path of an industry can be determined by the level of investment it attracts then the future looks bright for clean tech. Even the unfolding European financial crisis and a slump in clean energy share prices on the world’s stock markets has not held back the continuing surge of finance for clean energy from venture capitalists.

According to Bloomberg New Energy Finance, wind and solar projects drove financial investment in clean energy to $45.4bn in the third quarter of 2011, a nine per cent rise on the previous quarter and a 16 per cent increase year-on-year. And in the UK too, the results of Ernst & Young’s most recent quarterly clean tech business confidence survey suggest that, despite some recent setbacks, the clean tech sector is also still gaining ground with optimism seeing a significant increase in recent months, thanks, in part, to gathering momentum around the Government’s Green Deal.

Despite this positive outlook, the clean tech sector still faces a range of other complex challenges – not least the need to achieve sustained innovation.

In a sense, the industry is built on innovation. Climate change, landfill shortages, water scarcity and other major environmental challenges necessitate new ways of conserving resources that are no longer viewed as infinite. Entrepreneurs worldwide strive to address such issues through breakthrough technologies and new business models. Fortune 1,000 companies are heavily focused in this area, often collaborating with or acquiring smaller firms to tap into new ideas and new markets and also to support their own future business viability.

Need to Innovate

Strong innovation can play a major role in tackling the critical environmental issues that clean tech companies are concerned with, which are typically discovered thanks to new methodologies and completely new ways of thinking. In many cases, this can only be achieved through redesigning existing approaches and using holistic design techniques to create new ones, ultimately contributing to optimised performance and reduced costs.

Digital prototyping can, for today’s design engineers, play a vital role in enabling the innovation process. The technique helps to make clean tech product development far more efficient, by allowing manufacturers to digitally design, visualise and simulate how the solutions will work under real-world conditions before they are built. In addition, this capability also supports several different types of innovation, which are particularly applicable to the clean tech sector.

One of the key building blocks of innovative design is the rapid capture of creative concepts.

The sooner and more easily ideas can be captured on screen the better, even if dozens of iterations are needed after that. The digital approach allows for the exploration of a range of different concepts. Designers have the freedom to be creative in the knowledge that mistakes made with pixels and bits are much easier to rectify than mistakes made in the creation of physical prototypes.

Meanwhile, in the research and development process, the ability to pass designs to manufacturing in digital form means that they are also more likely to keep their original integrity and result in better quality, reliable products.

Digital prototyping also enables early but well-informed decisions about appearance and form to be made at the concept stage, with the ability for the design team, colleagues and clients to weigh multiple alternatives. The right design is more likely to please end consumers, and therefore makes widespread adoption more likely.

In the domestic clean tech arena, for example, energy monitoring devices must be pleasing to consumers to be successful in the marketplace. Equally, the right design can make a product more easily understandable to an operator, with renewable power equipment that is simple and easy to operate helping to enhance safety and efficiency.

During the engineering stage, clean tech firms must test product stress and strengths, simulate mechanical movement and analyse the performance of multiple materials to make aesthetic ideas practical, proving that an idea will work and prove reliable well before the physical prototype stage. The latest Digital Prototyping technology enables engineers to perform these tests in hours or days rather than weeks.

Innovation is only valuable, of course, if the end result is commercially viable.  Digital prototypes can also be used to market a product before it is actually made. 3D images can be used for brochures, websites and other marketing collateral, as well as for focus groups and one-to-one customer meetings and for demonstrating concepts to investors to help secure funding.

Another key benefit of Digital Prototyping is that it helps companies scale their solutions and evaluate their impact as they scale. A more practical aspect of innovation is the need to protect intellectual property. Again, Digital Prototyping can help here – by using a ‘shrink-wrapped’ version in the design review process, data and other commercial information can be protected from third parties.

Clean Tech Businesses Reaping the Rewards of Digital Prototyping

The Autodesk Clean Tech Partner Program provides significant support for early-stage clean technology companies who are working to solve some of the world’s most pressing environmental challenges by providing them with design and engineering software worth up to 120,000 Euros – and/or £100,000, for a nominal fee. Many are now using Autodesk software and digital prototyping functionality to achieve pioneering innovation.

UK-based partners already signed up to the programme include Cleaner Air Solutions, a leader in the specification, design, supply and installation of photovoltaic (PV) systems, and marine energy group, IT Power.

Cleaner Air Solutions’ decision to sign up for the Autodesk Clean Tech Partner Program was driven by the recent rapid increase, both in the number of solar PV systems installed in the UK and in new market entrants, hungry to compete with the established players.

According to Andy Craddock, Technical Executive at Cleaner Air Solutions, “Having access to 3D software like Autodesk Inventor and Autodesk Showcase, through the Clean Tech Partner Program allows us to develop innovative products, dramatically reduce project risk and overall project lifecycles, and drive rapid but well-informed decisions on design projects by developing high-quality visualisations.

“In short, being part of the programme has given us access to high-quality 3D design tools, in turn enabling us to achieve efficiencies and drive business growth,” he adds.

In its role as lead partner in an EU-funded consortium, IT Power is using Digital Prototyping software from Autodesk to develop an innovative tidal energy device for Pulse Tidal Ltd which uses oscillating horizontal hydrofoils instead of traditional rotating blades to generate renewable energy.

As well as producing a 3D model of the design, IT Power has been using dynamic simulation within Inventor to animate the Pulse device. “This has saved us time, effort and money,” says Tim Twibell, Senior Engineer at IT Power. “We have a visual display of the motions of the mechanism, and we can calculate forces wherever we choose within the device.”

For more information on the scheme, log on to: www.autodesk.co.uk/cleantech

Sustained Success

Today, despite the ongoing downturn, the clean tech sector is continuing to evolve rapidly. For those creating the new technologies, the focus should undoubtedly continue to be on achieving sustained innovation. In realising this objective, clean tech designers and engineers can benefit significantly from implementing cutting-edge design methodologies such as digital prototyping to capture ideas quickly as well as support fast and informed design decisions.

Sunday Telegraph advertorial article_ Clean Tech art (current) 

Skipso Partners with Autodesk!

by Carlo Soresina (Skipso Co-Founder)

It is with great pleasure and excitement that we are announcing today our partnership with Autodesk, a world leader in 2D and 3D design, engineering, and entertainment software. As most of you will know, Autodesk has been extremely active over the last few years in supporting early-stage Cleantech companies by providing its design and engineering software that accelerates their development of solutions to the world’s most pressing environmental challenges.

I was lucky enough to attend The Cleantech Open launch party in San Francisco a few weeks ago which was held at the Autodesk Gallery (Autodesk is the global sponsor of Cleantech Open). If you haven’t done so already and want to have a better idea of some of Autodesk products and applications, I would highly recommend visiting the gallery. It is truly amazing!

So what is this partnership about?

With its unique ‘Cluster of Clusters’ approach, Skipso is fast establishing itself as the main player that aggregates, on a global scale, Cleantech startups and entrepreneurs. It provides them with a state-of-the-art platform to find the resources they need to go to market faster and grow their business: capital, partners, people and expertise. This ecosystem is extremely relevant for Autodesk as it provides the company with an additional channel to reach out to the most exciting Cleantech startups who can benefit from Autodesk solutions for Digital Prototyping. Interested companies in Europe, North America and Japan are invited to apply for the Autodesk Clean Tech Partner Program which provides up to 120,000 Euro worth of software for only 50 Euro.

Over the coming weeks, in order to promote this great initiative, Skipso will provide some practical examples of Cleantech companies that have used (and are using) the Autodesk software to develop their groundbreaking products.

About Autodesk

A world leader in 2D and 3D design, engineering, and entertainment software, Autodesk enables customer innovation by delivering the broadest product portfolio for the digital design, visualization, and simulation of real-world project performance. The Autodesk Clean Tech Partner Program supports early-stage clean technology companies with design and engineering software they can use to accelerate their development of solutions to the world’s most pressing environmental challenges.

For more information visit www.autodesk.co.uk/cleantech or www.autodesk.de/cleantech.


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